The Complete Guide to Adding New Services to Your Agency
Do you think it’s time for your agency to step outside of its comfort zone? Do you want to cast a wider net when it comes to landing new clients? Are you hoping to increase revenue at your agency?
If you answered yes to any of the above questions, then it’s probably time for your agency to add a new service or two to what you offer to clients.
As I’m sure you’ve noticed, the PR and marketing industries are changing and evolving quicker than ever before. Not to mention, the prevalence of agencies pumping out enticing campaigns in an already competitive space. To stay relevant and bring in revenue, agencies are evolving with industry trends by adding new services.
This guide will take you through everything you need to consider when you decide to add a new service to your agency. I will even touch on new services agencies should be offering to stay ahead of the competition. So, if you don’t know which new services you want to add, this guide will clarify that as well.
Usually I put my contact information at the end of my blog posts, but if you have any questions about adding new services to your agency as you read through this guide, simply reach out to me at kristen@thecampfirecircle.com as I have a ton of insights and love being a resource.
Why Your Agency Should Add a New Service
Your target clients are probably keeping up with how quickly marketing is changing. So they may read an article on Forbes and want your agency to implement this shiny new type of marketing. You want to be able to give this to them, right?
New services also create great reasons to up-sell your current clients.
Not to mention, more brands than not want a one-stop-shop when it comes to the agency they choose. It gets clunky if one agency does email marketing and another does content marketing. It may sound intimidating, but your agency needs to aim to be this one-stop-shop that clients crave.
According to data, 86% of agencies last year implemented a new service. This shows that your agency needs to keep adding more services to grow and remain competitive.
Shouldn’t I Embrace a Niche?
This is where a lot of agencies get confused. Agencies should embrace a niche when it comes to the types of clients they work with. Your agency should specialize in a specific industry or industries.
However, when it comes to services, I don’t recommend sticking to a niche. What if you created an agency a few years ago that owned Vine or MySpace as your niche? You’d be bankrupt. Expanding your skillsets and essentially your services, your agency will remain competitive for the long-haul.
The modern-day brand tends to want a one-stop-shop agency so it’s smart to grow and offer the full spectrum of services while remaining in your niche when it comes to the industries you specialize in.
Which Services Are Agencies Adding to Their Offerings?
Start with services that compliment the services you offer. If you offer social media marketing, influencer marketing is a logical next step as this type of marketing requires a lot of social media knowledge.
In a survey of 600 agencies, these are the most common services agencies are offering:
Social media marketing.
Brand development and services.
Marketing automation.
Website design and development.
Paid search marketing.
Organic search engine optimization
Aside from the common services, an agency who considers themself a full-service agency also implements these more specialized services.
Brand identity design
Direct mail marketing management
Web development
Experiential marketing
Digital strategy and media buying
Packaging design
Search engine optimization (SEO) and Google ads
Influencer marketing
Internet marketing services
Content marketing
Graphic design
10 Steps to Launching Your New Service
Once you’ve decided on which new service you’re going to add to your offerings, it needs to be promoted to gain traction. Here is a step-by-step plan to launch your new service.
Step 1: Choose a service that compliments the services you offer
Step 2: Decide how you will price your new service
Step 3: Update your website to include your new service with a landing page
Step 4: Train your team on the new service so they can pitch it like experts
Step 5: Email all your current clients about your new service and ask if they want it
Step 6: Put paid ads on social media enticing brands to check out your new service
Step 7: Publish a lead magnet about your new service to generate leads
Step 8: Promote your lead magnet in a third-party email or newsletter blast
Step 9: Write thought leadership content about your service on your blog and guest posts
Step 10:Nurture interested leads with marketing automation to convert
Conclusion: Getting Started On Adding Your New Service
Ready to launch your new service? As long as your strategic about it, it will be a great way to both upsell current clients and land new clients.
As you can probably figure, adding a new service the right way can be time consuming. Especially when it comes to promoting your shiny new offer. Luckily, here at The Campfire Circle, one of the areas that we help agencies is helping them implement and promote new services. You can reach out for a free consultation here.
If you were to add a new service to your agency today, what would it be? I’d love to chat all about it in the comments below!
