New Data on How Brands Choose Agencies
Here at The Campfire Circle, we constantly are getting a pulse on brand-agency relationships and how agencies can land new business.
To get a feel for the state of the brand-agency relationship at the moment, we surveyed 300 brands that have hired an agency in the past 2 years. We asked them a bunch of questions about their journey to hire an agency and why they chose the one they hired. We put all of the data we gathered in a comprehensive report.
Just a few of the 20 data points we gathered that you will gain from this report paired with actionable insights so that you can make data-driven decisions to grow your agency:
54% of brands prefer to work with a boutique agency instead of a large firm
73% of brands vet an agency’s social media profiles when choosing which agency they will hire
79% of brands say they’re willing to PAY MORE for an agency with expertise in their industry
88% of brands say that working with an agency is more cost-effective than owning PR and marketing in-house
And so, so, so much more!