Cold Outreach Doesn’t Work Like it Used To
We Have an Organic Way to Generate Inbound Leads That Our Clients Are Raving About
Cold outreach, PPC, phone calls, and even LinkedIn ads aren’t working as well as they used to when it comes to generating qualified leads.
Think about it this way: With older lead gen tactics, such as cold outreach, you first have to sell the fact that they need your service(s) and then sell your agency as the right solution.
Imagine a scenario where leads are coming to you, already interested in your service. No more convincing, just a shorter, more efficient sales cycle. That's the power of our lead generation strategy.
So, how do we go about it? Have leads come in!
Here at The Campfire Circle, we have been generating leads for agencies for 13 years and have it down to a science. We leverage lead magnets, which you can read about here. Lead magnets are typically industry reports, eBooks, or webinars.
Have You Considered Industry Reports?
We have had the best results with industry reports. For these, we survey 300 members of a strategic audience to gather, publish, and promote new data on your agency’s behalf. Our data is used for a comprehensive report with actionable insights and key takeaways. It lives on your website and is gated with a lead capture form.
Once we've created your industry report, we don't just leave it there. We use a strategic landing page as our 'hub' for three months of intensive lead generation. We promote your lead magnet through various channels, ensuring it reaches the right audience. Our support includes featuring the lead magnet in high-profile publications, email blasts, social support, connections with industry thought leaders, and more.
But we don’t stop after creation and promotion. We also implement a strategic nurturing sequence to convert the people who download a lead magnet into clients for your agency. We have a lot of experience with email marketing and are kind of a whiz when it comes to nurturing and converting leads.
Turn Around Time
We turn our lead magnets around pretty quickly. Once you come on board, your lead magnet goes live within two weeks, and then we start our three months of promotion and lead gen.
The Campfire Circle has been creating lead magnets for 13 years and has it down to a science. That’s why we can turn them around so quickly!
Together, we will decide on the strategic angle, and we will work our magic. We love working with up-and-coming agencies, so we pride the fact that we offer affordable rates for all of our services.
